As much as keywords are important to SEO writing on your website, it can pose a problem when there is the excessive use of these keywords. Readers may have difficulty with understanding the article when keywords are clustered and overused. An even spread of keywords across board in a post is key. They should be applied only where and when necessary. Engage your meta description wisely, it will help improve your ranking and give readers a sneak peak into what your article contains.
- Selecting keywords without cramming or over-using them in your website is absolutely essential.
- Ensure that you are using links that work and are not broken, and repair broken links as soon as possible.
- Take the quality of your content into account and take note of interference from data analytics.
“Using key words is necessary, but finding the right ones can be tricky.”