There are a couple of major mistakes that people make with regards to SEO. The first one is that they don’t use quality links and instead will link their name or company to any site possible. To fix this, only link to sites that you know are accurate and trustworthy. Another big mistake is using the wrong keywords as this will prevent growth when it comes to search rankings. You need to implement the right keywords in order to boost your search rankings. Finally, if you are not looking at analytics, you are not looking to improve as their is a ton of great information that can benefit your business when you look at the numbers.
- Don’t link your name to a site that has no credibility and instead use trustworthy sources to link your information to.
- Use analytics to figure out what keywords perform the best and which will help improve your search rankings.
- Always research your analytics as it will give you information about your customer base and how effective specific pieces of content are.
“In order to stay on top of the SEO world, it’s important to know what you should be doing, and perhaps more importantly, what you shouldn’t be doing.”