SEO is important for any business that has chosen to operate online as well as try to gain consumers online. You might be thinking that you aren’t interested in just SEO, but there are other factors to consider when you take into account what goes into using SEO, and one of those is brand awareness. If you creating content, then you are doing something well, as long as it’s being done regularly. You will also gain leads this way, but if you want to focus on SEO then you will for sure want to do some keyword research.
- From a thought leadership standpoint, keyword research reveals questions your audience wants answered.
- Linking related content into topic clusters not only benefits your audience, but also improves site architecture for SEO.
- Optimize your blog posts by focusing on long-tail keywords and making the blog mobile-friendly
“Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods”