People often use content aggregation sites to find information from a lot of different sources on one site. Sometimes these types of sites are used to look into travel options. A content aggregation site is where a lot of information is put together all in one place, so it’s a good option for people who are trying to promote their brand. When someone uses this site, they will better be able to find the information that you have put out there.
- While content curators use people, aggregators use automation to gather content.
- There are aggregators for blogs (Alltop, Flipboard, etc.) and news (Google News, Reddit, etc.).
- Through content aggregators, marketers can gain exposure for their content and become more engaged with their community.
“A content aggregator is a site that gathers content from different sources online and puts it in one easy-to-find place.”