Push notifications are different from conventional notifications, as they actually nudge a person to perform a specific action. These notifications have been shown to provide businesses with a ten percent increase in retention, as well as thirty percent more business value. You can utilize push notifications to inform your customers about new sales, provide them with early access to offers, or even as a way to prompt them to finish their registration process with your company.
- Push notifications prompt people to take action and they appear when a user isn’t on an app.
- Most users have push notifications active on their iOS or Android devices, and they are known to create excitement for these users.
- It is important to limit the number of push notifications because too many may prompt someone to turn them off completely.
“Here’s the thing: your newest market doesn’t remember a world where the Internet didn’t exist, and your customers have become jaded to all the noise in the online marketing space.”