More and more people are using mobile devices. 4.28 billion unique users access the internet through mobile devices for shopping, gaming, and streaming movies and shows.
- Mobile marketing is fundamentally similar to traditional marketing.
- Mobile marketing has created the opportunity for consumers to interact and leave feedback on an eCommerce platform.
- With the increase of website traffic generated through mobile phones, companies have started creating Mobile-First Websites.
“If you’re a millennial, you’ve come a long way from using dial-up internet on a computer to streaming live videos on your smartphones via wireless internet.”