Why Guest Posting Isn’t the Answer in 2020

In 2020, the idea isn’t to guest post even if you are trying to get your name out there. Your brand should be able to stand on its own and if you want to guest post, then you can do that, but don’t rely on it as a major form of your views. The reason for this is the SEO won’t stand out from guest posting, that happens on your own. Also, quality traffic doesn’t come from guest posting, it comes from other places.

Key Takeaways:

  • There’s not much benefit to guest blogging at a site with low domain authority.
  • Some sites don’t give referral links in guest posts, while others code them as “nofollow.”
  • Neil Patel advises that it takes at least two years to reap significant benefits from guest blogging.

“As you can see, to rise to the top positions on search engine results pages requires hundreds of referring domains. Even a No. 10 ranking averages almost 50 referring domains.”

Read more: https://contentmarketinginstitute.com/2020/05/guest-posting-content-marketing/

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