When You Should (and Shouldn’t) Create Long-Form Content

You don’t necessarily need a long wordy document to get your point across, and you can actually include a lot of information in something that is much shorter. There are times though, that you will want something long, it will just depend on what your readers are looking for. There are a few ways you can determine what your readers are looking for and one of those ways is to do keyword research. The more keywords you have, the higher your page will ran, in Google.

Key Takeaways:

  • Not every topic or idea should be thousands of words. Making something thorough for thorough’s sake can make a piece feel fluffy.
  • The most important reason to create long-form content is to give readers something they’re looking for.
  • If a topic is complex, skirting over it might leave the reader feeling like you took the easy way out.

“Put yourself in the mind of the reader and figure out what they want to learn from reading your content.”

Read more: https://contentmarketinginstitute.com/2020/04/long-form-content/

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