The July 2021 core update began rolling out on July 1, roughly one month after the June 2021 core update. While the core update in June 2021 took longer to roll out and be felt, the core update in July 2021 was felt almost immediately and in a huge way.
On July 1, 2021, Google began rolling out the July 2021 core update at noon. As of July 7, 2021, this upgrade has not yet been finished and is currently being sent out. This, like all other core updates, was a global update and was not specific to any regions, languages, and website categories. It’s a standard Google “broad core update” that comes out every few months or so. The latest core update, before the back-to-back June and July core update combo, took happened on December 3.
Opinions of the upgrade from multiple data companies that follow Google’s search results showed that everyone agrees that this update was felt relatively immediately. In addition, most data providers believe the June update was more significant than the July core update.
Key takeaways:
- As of July 7, 2021, the core update is still rolling out and is expected to be completed within the week.
- The community discussion and feedback on the July 2021 core update occurred within 12-24 hours of its release.
- If affected by a core update, it is recommended that you take a step back and review your entire website to see what improvements you can make.
“It is often hard to isolate what you need to do to reverse any algorithmic hit your site may have seen. When it comes to Google core updates, it is even harder to do so.”