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What Affiliate Marketers Have Missed about Google Analytics – Search Engine Watch

Last Updated: 9 months ago by BrodNeil

Affiliate marketing can be done in a very productive way using Google’s analytics tools. It provides means of tracking the engagements, dashboards that are useful in analyzing of visitor behavior and it also enable building audiences using custom parameters. Unfortunately, once the person leaves your site to go to an affiliate merchant, you cannot really track what that person does. Fortunately, there are ways you can achieve off-line tracking, although it requires significantly understanding of technology behind it.

Key Takeaways:

  • Google Event Tracking can be used to monitor those who click affiliate links.
  • Google Analytics dashboards can monitor bounce rate, time spent on a page, and other important measures.
  • Google Analytics monitors only on-site activities, but these can be tied to off-site actions through offline conversion tracking.

“There are three primary levers of a PPC campaign, the ad copy, the audience targeting, and the landing page experience.”

Read more: https://www.searchenginewatch.com/2021/01/05/what-affiliate-marketers-have-missed-about-google-analytics/

Tara Mae Dela Cruz is a passionate writer and storyteller hailing from the Philippines. With a love for words and a vivid imagination, she weaves compelling tales that transport readers into captivating worlds. Her writing style is characterized by its lyrical prose and deep emotional resonance, drawing inspiration from her own experiences as well as the diverse cultures she encounters. Tara's work often explores themes of identity, family dynamics, and the power of human connection. When she's not writing, you can find Tara exploring new hiking trails or curled up with a good book, always seeking to broaden her horizons and find inspiration in the world around her.