Top Consumer Brands Are Paying for Prominent Placement on Amazon’s Search Results

Last Updated on November 23, 2021 by Josh

Because valuable positioning on the world’s largest e-commerce site comes with a rising price tag, Amazon is raking in big bucks from the biggest consumer brands.

When you search for “toothpaste” on Amazon, you’ll see a mix of prominent brands like Colgate, Crest, and Sensodyne at the top of the page. Likewise, if you do a separate search for “deodorant,” you’ll first find Secret, Dove, and Native goods. However, if you look closely, you’ll see that those listings are adverts with the word “sponsored” attached to them.

Getting organic results on Amazon involves two complete swipes up on the mobile app for customers shopping for toothpaste.

Key takeaways:

  • According to Amazon, the number of adverts displayed varies depending on the specific search term and other criteria, such as purchasing on a desktop, mobile device, or through the Amazon app.
  • Additionally, Amazon said that there are no specific ad numbers inside search results. A user could see one, numerous, or no advertising at all.
  • They introduced new ad formats such as video advertisements and sponsored branded posts, which display a single brand and many product listings in a banner at the top of the page.

Read more: https://www.cnbc.com/2021/09/19/amazon-piles-ads-into-search-results-as-big-brands-pay-for-placement.html

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