Social media has become the number one way to connect with consumers. Over 70% of businesses rely on social media for customer engagement. Companies approach social media primarily as advertising and marketing media. But consumers don’t want to be advertised on social media. For them, it’s primarily a communications and information platform.
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- WordHero.co - Effortlessly produce AI-enhanced content with a single click.
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Key takeaways:
- Social media users expect to be in control when engaging with a brand, interact on their terms, not be force-fed by brands.
- There’s a risk of losing consumers when social engagements become too commercial.
- Social media is a two-way communication platform, unlike traditional one-way advertising communications.
“We as marketers always want to have that immediate impact, but consumers are looking to social to learn about brands and engage with them. Many businesses haven’t gotten totally comfortable with that shift.”
Recommended tools
We have thoroughly tested and utilized various options, and based on our experiences, we highly recommend the following tools. These tools have consistently demonstrated their ability to enhance both the quality and efficiency of text generation. However, it is important to note that our recommendation comes with the disclaimer that the final decision lies with you and your specific requirements.
- WordHero.co - Effortlessly produce AI-enhanced content with a single click.
- Copymatic.ai - Instantly produce compelling copy and stunning images
- SEO.ai - High-quality SEO content produced by AI.