The best type of lead magnet should give instant gratification or satisfaction to your audience. Your audience will only give you their email addresses if you can provide them with a solution to their need.
Lead magnets are an excellent way to kickstart your lead generation efforts. Still, it’s essential to know the best practices for creating a successful one. This guide will cover what goes into a great lead magnet, the types of lead magnets available, and how to use them in your marketing strategy.
Determine who you’re targeting.
When creating a lead magnet, it’s vital to establish your target audience. Ask yourself questions like who is this piece of content designed for? What benefit or solution will they find in consuming this content? Knowing the answers to these questions will help you create a lead magnet that resonates with its intended audience and leads them down your marketing funnel.
A lead magnet should solve a problem that your audience has. This helps your audience see you as a problem solver. This will attach a positive feeling toward you.
As you determine your target audience, you also want to ensure that the lead magnet fits within your overarching business objectives. You want it to flow into the sales journey, giving prospects an immediate and tangible solution while pointing them in a direction that will convert them into paying customers. Since a lead magnet’s goal is to generate leads, developing something that directly addresses a customer’s needs or offers value on some level is incredibly important. The offer should be attractive enough to bring visitors in and serve as the foundation for further engagement with your brand.
Decide what type of lead magnet works best for your audience.
There are a variety of types of lead magnets that you can create to attract potential customers to your business. Your lead magnet should be tailored to the needs and interests of your target audience. Consider the various forms of content such as ebooks, videos, webinars, courses, or white papers that might best serve their interests. Additionally, think about what format will be the easiest for them to consume and will offer the most value in terms of education and information.
Once you select your lead magnet’s format, create valuable and relevant content for your audience. Introduce topics that engage them, teach them helpful tips, solutions, or skills related to your offer, or share interesting facts or updates about your industry. Ensure the information is easy to read and comprehensive so potential customers trust your expertise. Additionally, create lead magnets with CTAs (calls-to-action) that encourage readers to learn more about your offerings. Include links to additional content, such as blogs on more specific topics, or to help readers take their next steps in the purchasing process.
Brainstorm ideas for possible lead magnets.
Before you create a lead magnet, brainstorm ideas that can serve as effective lead magnets. Consider the needs of your audience and what type of content they would find valuable. You should also consider the format in which this content will be created, such as ebooks, webinars, courses, or white papers. Brainstorm ideas beyond just text-based resources. You can create an infographic that breaks down complex topics into simple visual elements or design lists that capture each topic’s key points.
When brainstorming, don’t be afraid to think outside the box. Your lead magnet should complement your brand and reflect who you are as a company and why they should turn to you over a competitor. To ensure that your content is helpful and engaging, try placing yourself in the shoes of your target audience and consider what kind of content would attract them the most. Additionally, if you have relevant case studies or real-life examples of how your services have helped clients, consider sharing those stories.
Offer something valuable in exchange for contact information.
A lead magnet’s goal is to generate leads by providing something valuable in exchange for contact information. In other words, when users provide their contact information, they should receive something of value — a free ebook, discount coupon, or online course — as an incentive. This lead magnet should be highly relevant and tailored to your target audience, making them more likely to take action.
One of the best practices to employ when creating a lead magnet is to make it as specific as possible. Your lead magnet shouldn’t be too generic or broad; keep it targeted and tailored to your ideal customer. This will ensure that it is highly relevant to them for you to capture their attention. Additionally, including deadlines and discounts can help spur action and motivate customers to sign up for your offer. Lastly, consider providing a variety of lead magnet options depending on the customer’s needs and interests — this will give them more options for evaluating the best fit.
4 lead magnet examples:
- Instant satisfaction like a template or a cheat sheet. Something that will give your audience an easy win. The best lead magnet is instant gratification like templates, quick solutions, or easy wins.
- eBooks can be difficult because you ask them to commit to reading unless they already know you.
Prepare your lead magnet and promote it effectively to generate leads.
It is time to start distributing your lead magnet once you have identified the type that suits your industry. This is best done through targeted online advertising campaigns on platforms like Google Ads or Facebook Ads. You can also use organic channels such as email, your website, or social media platforms to spread the word about your lead magnet and increase conversions.
When creating your advertising campaign, you’ll want to consider where your potential leads hang out. Pick the platforms most likely to give you the greatest return on investment and design your ads to show off your lead magnet in the best possible light. Include an attractive headline, a concise description of what people can expect when they opt into your offer, and a clear call to action. Include tracking parameters throughout each ad to measure each lead magnet’s success.