Last August 6, 2014, Google announced that they started using HTTPS as one of the ranking signals after making tests and getting positive results. You can read it at HTTPS as a ranking signal at Webmaster Central Blog.
It is a fact that using HTTPS/SSL encryption can really add more security to your site. But do you really need it?
This is a question most small-to medium-sized business (SMB) owners would like to know as this would be an added cost, which is quite substantial.
Here are some questions to take into consideration:
Do you have an e-commerce site?
Do you offer membership signups where users would need to login?
Have you been hacked in the past or at risk to hacking?
If you answer yes to any of those, then you might as well find the budget for it.
To proceed with the setting up of your HTTPS/SSL encryption, it might be wise to check out the following links:
- Securing your site with HTTPS
- Making sure Google can index and serve your content under your new URLs
If you answer no to all of the questions above and you are more concerned that it is taken as a ranking signal by Google, then it might be great to read the blogpost at mediative.com.
Please leave me a feedback below if you are moving or not to HTTPS and kindly leave a reason. We would really appreciate it.