How to Set Target CPA per Keyword Level in Adwords

As of date, there is no way to set a Target CPA at the keyword level.  Target CPA and Enhanced CPC are bid strategy types that won’t allow you to set a budget per keyword — at least at this point.

However, there might be a workaround for now.  If you have 3 keywords in an Ad Group, I suggest you separate each keyword into separate Ad Groups.  This would mean 1 keyword per Ad Group instead of 3 keywords in 1 Ad Group.  This way you can set the Target CPA per keyword at the Ad Group level.

This might be cumbersome for Ad Groups having a lot of keywords though.

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