Master blasts are esentially when you send an email to a very large email list. It is a way of marketing and the primary goal of it is to generate clicks to a website or a specific product. If you want to go about using email blasts, make sure to pick out an email service provider that won’t trigger a spam filter. You also should keep a clean email list which means people that have opted in to receieve your newsletter and are interested in your product and/or content.
- In the past, email blasts were all about clicks, which made them look like spam.
- Segmentation and personalization are essential to executing a successful email campaign.
- Use A/B testing to see what messages work and what don’t.
“An email blast campaign needs to keep the brand front and center, but always have the recipient in mind. Marketers can turn the email blast narrative around by considering the particular interest the recipients have on their brand and create an email that will provide them with valuable information that will, eventually, turn email opens to clicks and conversion.”
Read more: https://learn.g2.com/email-blast