How to Create an Effective Press Page to Attract Coverage and Links

Last Updated on November 16, 2020 by Melody Reyes

A press page is a key component of marketing that creates a central location for formal and informal media to connect to your brand. There are often several important components to a press page on a brand website like linking leads, instructions, and brand control. There is some debate on whether to have an entire site or just a page devoted to press which usually scales with brand size and diversity. A good press page or site will have components like past mentions in the media. It will have organized contact information depending on the media source. It will have a brand narrative or behind-the-scenes story. It will offer brand style guides like font and logo descriptions and downloads. It will publish all the brand’s social media presences.

Key Takeaways:

  • Many companies do not have adequate contact information about themselves online.
  • Having detailed contact and “about us” information about your company can make it much easier to connect with others.
  • Having an entirely separate company information site can help with Google rankings.

“Featuring various stories around your brand gives journalists more ideas of possible angles for their own articles.”

Read more: https://www.convinceandconvert.com/content-marketing/how-to-create-an-effective-press-page-to-attract-coverage-and-links/

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