)

How to Create an Effective Press Page to Attract Coverage and Links

Last Updated: 3 days ago by BrodNeil

web design strikingly- skyscraper

A press page is a key component of marketing that creates a central location for formal and informal media to connect to your brand. There are often several important components to a press page on a brand website like linking leads, instructions, and brand control. There is some debate on whether to have an entire site or just a page devoted to press which usually scales with brand size and diversity. A good press page or site will have components like past mentions in the media. It will have organized contact information depending on the media source. It will have a brand narrative or behind-the-scenes story. It will offer brand style guides like font and logo descriptions and downloads. It will publish all the brand’s social media presences.

Key Takeaways:

web design strikingly- skyscraper
  • Many companies do not have adequate contact information about themselves online.
  • Having detailed contact and “about us” information about your company can make it much easier to connect with others.
  • Having an entirely separate company information site can help with Google rankings.

“Featuring various stories around your brand gives journalists more ideas of possible angles for their own articles.”

Read more: https://www.convinceandconvert.com/content-marketing/how-to-create-an-effective-press-page-to-attract-coverage-and-links/

Recommendations

  • SimpleTraffic - drives real visitors to your website, blog, or affiliate link. Get started with 2500 free visitors on your 5 day free trial!
  • BrandPush - gets you featured on 200+ news sites. Go viral with massive exposure like Daily Herald, Newsmax, Fox News, etc.!
  • MediaServe - is a web hosting service that values free speech, providing content policies and support aligned with these values. It is also known as the web hosting for conservatives.
  • Leaver - is a web hosting service tailored for conservatives, providing content policies and support aligned with conservative values --- conservative web hosting.
  • Nitropack - Unleash lightning-fast website performance like never before! Get your FREE account now!
  • RankMath - the SEO plugin you should try for easy and practical use
  • WordHero.co - Effortlessly produce AI-enhanced content with a single click.
  • Fokas Beyond: Stock Market Course - Click to watch the masterclass. Register Now for FREE!
  • Creately - replaces your Visual Collaboration, Whiteboarding, Diagramming tools with more power and capability. Try the FREE plan!
  • Copymatic.ai - Instantly produce compelling copy and stunning images
  • ContentatScale.ai - Publish high-ranking content… instantly.
  • Catering Services in Cebu - Food catering services provider in Cebu Philippines.
  • Ngohiong - order now at P150 (around $3) per pack of 10 pieces.

Discover more tools - See our recommended tools, software, and services.