In today’s world of marketing and content creation it is easy to become overwhelmed or lost in the creation process and lose sight of the overall message or goals with your work. An editorial calendar will help shape your overall content strategy over a long timeline like a year. It is an outline with dates of what you want to say with your work. An editorial calendar is sometimes confused with a content calendar where the form is more high-level and the latter is focused on day-to-day strategy and creation. To create an effective calendar one should ask a few questions like what should the calendar look like? How often will it be updated? What will be included in the calendar? If you are lost on where to begin it may help to use one of the many tools like CoSchedule to build a basic calendar.
- An editorial calendar can be essential for marketing teams to outline the overall strategy on releasing content over a standard period of time like a year or financial quarter.
- There is a different between a content calendar and an editorial calendar although the two are often used interchangeably. The content is day to day while the editorial overall narrative arc.
- One should think about how their editorial calendar will look, what is included, how often it will be updated and whether to use a tool to create and maintain it.
“Think of the editorial calendar as the blueprints for your content responsibilities—it shows where you need to go and how to get there.”