Google Still Uses Original Page Titles for Search Rankings

Last Updated on September 13, 2021 by Josh

According to Google’s John Mueller, the original title of a web page will still be used for ranking purposes, even if it is modified in SERPs. This was stated on September 3, 2021, during the Google Search Central SEO hangout.

A question has been raised about Google’s new page title upgrade, which substitutes titles for some sites with more relevant information. 

Key takeaways:

  • If your original title had a vital keyword that isn’t included in Google’s replacement, rest assured that Google’s search ranking algorithms are still using it.
  • Google’s replacements aren’t necessarily better names, and if they’re incorporated into the website, they won’t necessarily improve rankings.
  • Considering what we now know about how Google’s search algorithms use original titles, eliminating them may harm your rankings.

Read more: https://www.searchenginejournal.com/google-still-uses-original-page-titles-for-search-rankings/418920/

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