After 3 years of experimenting with Google authorship – Google has finally decided to end the journey. Google announced that it will no longer be tracking data from content using rel=author markup and will no longer show authorship results in Google Search. This was announced by John Mueller of Google Webmaster Tools in a Google+ post.
Here are 2 of the major reasons why Google authorship has to end:
- Low adoption rates by authors and webmasters.
- Low value to searchers.
You can find more about this update at SearchEngineLand too.