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The End of Google Authorship

Last Updated: 2 years ago by BrodNeil

After 3 years of experimenting with Google authorship – Google has finally decided to end the journey. Google announced that it will no longer be tracking data from content using rel=author markup and will no longer show authorship results in Google Search. This was announced by John Mueller of Google Webmaster Tools in a Google+ post.

Here are 2 of the major reasons why Google authorship has to end:

  1. Low adoption rates by authors and webmasters.
  2. Low value to searchers.

You can find more about this update at SearchEngineLand too.

 

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While I spend over 48 hours a week on SEO and digital marketing, it's not accurate to say that I live and breathe them..

This is what I believe: "And whatsoever you do, do it heartily, for YHWH, and not for men." (Colossians 23:3)