CTR Benchmark for Google Organic Ranking Positions

Last Updated on March 25, 2021 by BrodNeil

If you are wondering about the click-through-rate (CTR) of Google organic keywords ranking positions (in the SERPs), this might be a good source to check out the Google Organic CTR history: https://www.advancedwebranking.com/ctrstudy/.

Below is an example of the CTR Benchmark for Google Organic Ranking for the US, All Device, February 2021.

google CTR ranking position 2021 February
AdvancedWebRanking.com

Branded Keywords

  1. 36.62%
  2. 17.52%
  3. 9.87%
  4. 5.95%
  5. 4.26%
  6. 2.96%
  7. 2.21%
  8. 1.65%
  9. 1.42%
  10. 1.13%
  11. .98%
  12. .96%
  13. 1.09%
  14. 1.49%
  15. 1.51%
  16. 2.03%
  17. 1.88%
  18. 2.28%
  19. 1.91%
  20. 2.3%

Non-branded Keywords

  1. 28.29%
  2. 15.71%
  3. 9.55%
  4. 6.3%
  5. 4.33%
  6. 3.07%
  7. 2.26%
  8. 1.73%
  9. 1.34%
  10. 1.07%
  11. .85%
  12. .78%
  13. .79%
  14. .89%
  15. 1.03%
  16. 1.06%
  17. 1.14%
  18. 1.12%
  19. 1.11%
  20. 1.06%

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