Last Updated: 3 years ago by BrodNeil
If you are wondering about the click-through-rate (CTR) of Google organic keywords ranking positions (in the SERPs), this might be a good source to check out the Google Organic CTR history: https://www.advancedwebranking.com/ctrstudy/.
Below is an example of the CTR Benchmark for Google Organic Ranking for the US, All Device, February 2021.

Branded Keywords
- 36.62%
- 17.52%
- 9.87%
- 5.95%
- 4.26%
- 2.96%
- 2.21%
- 1.65%
- 1.42%
- 1.13%
- .98%
- .96%
- 1.09%
- 1.49%
- 1.51%
- 2.03%
- 1.88%
- 2.28%
- 1.91%
- 2.3%
Non-branded Keywords
- 28.29%
- 15.71%
- 9.55%
- 6.3%
- 4.33%
- 3.07%
- 2.26%
- 1.73%
- 1.34%
- 1.07%
- .85%
- .78%
- .79%
- .89%
- 1.03%
- 1.06%
- 1.14%
- 1.12%
- 1.11%
- 1.06%
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