CTR Benchmark for Google Organic Ranking Positions

SEMrush

Last Updated on March 25, 2021 by BrodNeil

If you are wondering about the click-through-rate (CTR) of Google organic keywords ranking positions (in the SERPs), this might be a good source to check out the Google Organic CTR history: https://www.advancedwebranking.com/ctrstudy/.

Below is an example of the CTR Benchmark for Google Organic Ranking for the US, All Device, February 2021.

SEMrush
google CTR ranking position 2021 February
AdvancedWebRanking.com

Branded Keywords

  1. 36.62%
  2. 17.52%
  3. 9.87%
  4. 5.95%
  5. 4.26%
  6. 2.96%
  7. 2.21%
  8. 1.65%
  9. 1.42%
  10. 1.13%
  11. .98%
  12. .96%
  13. 1.09%
  14. 1.49%
  15. 1.51%
  16. 2.03%
  17. 1.88%
  18. 2.28%
  19. 1.91%
  20. 2.3%

Non-branded Keywords

  1. 28.29%
  2. 15.71%
  3. 9.55%
  4. 6.3%
  5. 4.33%
  6. 3.07%
  7. 2.26%
  8. 1.73%
  9. 1.34%
  10. 1.07%
  11. .85%
  12. .78%
  13. .79%
  14. .89%
  15. 1.03%
  16. 1.06%
  17. 1.14%
  18. 1.12%
  19. 1.11%
  20. 1.06%

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