Key Insights: 2021 Strategic Pearls on Email and Content Marketing

Last Updated: 9 months ago by BrodNeil

The past year has been pretty strange for commerce and online marketing. The pandemic changed the way people shop and 2021 has been no different. Almost half of shopping online recently has been for people to try to cheer up loved ones while people are anxious for everything to end. Mastercards data shows that seventy seven percent of people are choosing to shop local and we are seeing more people support minority businesses. Additionally, email marketing has been getting the best return on investment.

Key Takeaways:

  • Moral and political values are aligned to shopping choices today, as never, or rarely, before, outside times of war.
  • Culturally aware consumers buy according to features such as woman-owned and sustainable.
  • More than three quarters of U.S. buyers are committed to buying from locally owned businesses.

“Shopping this year has more sentimental value as shoppers look for a morale boost. Nearly, half, (43%) of consumers used shopping as a means to cheer up family and friends.”

Read more: https://www.clickz.com/key-insights-2021-strategic-pearls-on-email-and-content-marketing/264583/

Tara Mae Dela Cruz is a passionate writer and storyteller hailing from the Philippines. With a love for words and a vivid imagination, she weaves compelling tales that transport readers into captivating worlds. Her writing style is characterized by its lyrical prose and deep emotional resonance, drawing inspiration from her own experiences as well as the diverse cultures she encounters. Tara's work often explores themes of identity, family dynamics, and the power of human connection. When she's not writing, you can find Tara exploring new hiking trails or curled up with a good book, always seeking to broaden her horizons and find inspiration in the world around her.