You need to optimize your pages to be able to convert leads. You can use tools like Leadpages to optimize very quickly with very little work involved. Giveaways are classic for getting people involved and having fun with your community. Engage with your leads to foster relationships that turn into purchases. After that you can look towards Twitter for extra leads by connecting with influencers. Understand your audience and get connected spreading to LinkedIn as well.
- Engage with customers directly with live chat or in forums, not just indirectly through FAQs.
- Use Twitter to connect with influencers and LInkedIn to attract new clients.
- Guest blogging, commenting on other blogs, and answering questions on Quora are other ways to generate leads.
“Your website needs to be optimized to persuade individuals to do something – whatever that action may be.”