How to Track SEO Performance

Last Updated: 2 days ago by BrodNeil

Search engine optimization (SEO) is an important tool for any business looking to stay competitive in today’s digital landscape. However, using SEO successfully requires more than just implementing the right strategies – it also involves regularly tracking your performance. With careful tracking and analysis, businesses can identify areas of opportunity and ensure their SEO efforts yield maximum results. In this article, we’ll discuss the importance of tracking your SEO performance and provide actionable tips on how to do so effectively.

Tracking SEO performance in a CRM typically involves setting up goals and metrics to measure the success of your SEO efforts and then using the CRM’s reporting and analytics tools to track progress towards those goals over time.

Some specific steps you can take to track SEO performance in a CRM include:

1. Identify the key metrics you want to track, such as organic traffic, search engine rankings, and conversion rates.
2. Set up goals in the CRM that align with these metrics, such as increasing organic traffic by a certain percentage or achieving a particular search engine ranking for specific keywords.
3. Use the CRM’s analytics and reporting tools to track progress towards these goals and adjust your SEO strategy as needed.
4. Use the CRM to store and analyze data on search engine rankings, keyword performance, and competitor performance.
5. Use the CRM to store and track the progress of your SEO campaigns, including the keywords you’re targeting and the content you’re publishing.

Using these techniques, you can use your CRM as an effective tool to track SEO performance and make data-driven decisions to improve your SEO strategy.

Here are some tips for tracking your customers and revenue from SEO in your CRM

1.  Use UTM parameters in links to track traffic from SEO campaigns, and then use conversion tracking to see how that traffic converts into revenue. 
2. Integrate the CRM with analytics tools to better track and understand customer behavior. 
3. Create custom CRM fields to track SEO-specific information, such as keywords and landing pages. 

By following these steps, you can better understand the ROI of their SEO efforts and make data-driven decisions about their strategy.

Source: https://www.searchenginejournal.com/how-to-track-customers-revenue-from-seo-in-your-crm/474041/