TikTok’s Creator Marketplace API from Tiktok Allows Influencer & Marketing Companies to Access First-Party Data

Last Updated on September 10, 2021 by Josh

TikTok is making it more accessible for brands and agencies to collaborate with influencers who use the platform. The company is launching a new “TikTok Creator Marketplace API,” which will allow marketing firms to interface more directly with TikTok’s Creator Marketplace. Launched in 2019, the Creator Marketplace is the video app’s in-house influencer marketing platform.

Key takeaways:

  • The new API gives partnered companies access for the first time to TikTok’s first-party data.
  • TikTok’s first-party data includes audience demographics, growth patterns, best-performing videos, and real-time campaign analytics.
  • TikTok will not make the API public until later in September, but it allows its alpha partners to discuss their early work.

Read more: https://techcrunch.com/2021/08/31/tiktoks-new-creator-marketplace-api-lets-influencer-marketing-companies-tap-into-first-party-data/

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