Last Updated on July 2, 2021 by Melody Reyes
Are you looking forward to improving your search engine ranking with your content? Then, this guide is for you. You will learn the essential tips in optimizing your content so you can improve your online presence.
- What is SEO
- What is SEO for content
- How to optimize content for SEO
- 1. Make quality content
- 2. Write for your audience
- 3. Use relevant keywords in your content
- 4. Use meaningful anchor texts
- 5. Make an effective headline
- 6. Optimize your title tag, meta description, and URL
- 7. Add images or videos in your post
- 8. Manage the ads on your pages
- 9. Promote content in social media channels
- 10. Monitor your page activities
What is SEO
Before learning about the optimization tips, let us first define SEO. Search engine optimization or SEO is the strategy to gain traffic to your online presence. Your virtual presence could mean your business website, your blog, an app, and more. SEO is the practice of optimizing or making your site easier for search engines to find, crawl, and index in the search engine results page or SERP.
What is SEO for content
You can put any content on your website or blog, but it does not mean it will always be visible on the SERPs. If not optimized, search engines may find it difficult to find your content and put them out for online users who may be looking for what you are offering. Therefore, it is crucial to put SEO in mind every time you create and use content for your online presence and online marketing strategies. Remember, even if you have the best quality content online, people will never see it if it is not optimized. People will never know it exists.
How to optimize content for SEO
Optimizing your content entails the use of different strategies for SERPs to notice and rank your content. Here are some tips you need to consider:
1. Make quality content
First of all, your content should be of good quality to build a name with your users and with Google. Therefore, you need to provide content that is engaging, important to your audience, updated, substantial, and free from grammatical errors.
A well-organized and easy-to-read post is also a mark of good content. Nobody wants to read lengthy and unorganized posts. Be sure to break down your post into smaller paragraphs and use appropriate heading tags.
With valuable, relevant, and professionally written content, you can get your audience to read your content and trust your site. Better yet, your readers may decide to share your content with other people through social media, email, or in their blog posts.
2. Write for your audience
Remember, your audience should be the center of your content creation because they are the ones you want to attract. So, before creating content, find out first what your target users want to know. One way to do this is by doing keyword research. Then, you can create content based on those search trends. Google Search Console and other keyword research tools can help you with search queries.
3. Use relevant keywords in your content
Once you have your keywords, use them throughout your content to help search engines locate them. This will make your content searchable in SERPs. Here are some tips to remember when using keywords:
- Make sure your focus keyword phrase appears in your article title, the first paragraph of your post, in at least one of your sub-headings, in your SEO title, in the meta description, in your permalink or slug, and in at least one of your image’s alt tags;
- Use keywords as naturally as possible without sacrificing the quality of your content;
- Avoid keyword stuffing or using your keyword phrase too many times in your content;
- Use keyword variations and a good mix of keyphrases since your audience may vary according to search styles;
- Try to focus on long-tail keywords and avoid overly common keywords, which are more difficult to compete with in SERP ranking.
4. Use meaningful anchor texts
Anchor or link text is the clickable text in a link. It is usually underlined and often appears to have a different font color than the rest of your content. The link can either be (1) internal, meaning they lead to another page in your site, or (2) external, which directs users to other sites.
Why do you need to have a good anchor text in SEO?
A good anchor text describes what your users can expect about the page you are linking to. It gives them an idea of what the page is about. Thus, a meaningful anchor text can help increase the chance of readers clicking on it. In addition, search engines can easily find out what the page you are pointing to is all about.
5. Make an effective headline
Titles are sometimes the only thing it takes for users to decide whether they should read your post or not. So, if you want to engage readers, be sure to create engaging, straight-to-the-point, clear, and keyword-rich headlines. Do the same for your meta description since users can also see them in the search results.
6. Optimize your title tag, meta description, and URL
Your post’s title tag, meta description, and URL (permalink) are what users see on the results page. These are very crucial factors that determine whether they will click on your post or not.
Here are tips on how you can optimize them:
The title tag is the headline that users can click on for each search result. As I have already mentioned in tip # 5 above, it is very important to make an effective headline as it is one of the factors that can convince people to go ahead and click on your post. Apart from this, search engines also use your title tag to understand what your page is all about.
Optimizing your title tag involves the following:
- Keep your headline under 60 characters;
- Include your focus keyword in the title tag, but don’t attempt to put all your keywords in it;
- Make sure your title describes what your post is really all about.
The meta description located right below your title tag is a text snippet that gives an overview of what your post or page is all about. Having a good meta description, just like having an effective title tag, can help convince users to click on your link. If many users click on your page, you will increase your click-through rate (CTR). CTR is a good determining factor for Google to move up your SERP ranking.
To optimize your meta description:
- Be sure you provide a short but relevant overview of your page or post.
- Do not go over 160 characters.
- Include important keywords in it. These would be highlighted on the results page of your users if they typed in your keywords.
The URL or permalink is the web address that tells the location of your web page. Like the title tag, your URL can give users an idea of what the page is about. The important thing to remember about URLs is to keep them accurate, simple, and straightforward so they would be easy for users and search engines to understand. Be sure to avoid lengthy URLs that users may think as suspicious.
7. Add images or videos in your post
Make your post interesting and engaging by adding visuals. Many people can also relate better when you integrate visuals with text content. You can insert images, add infographics, or embed a video to your posts. If you have a YouTube channel, you can promote your video through your blog. You can also promote your blog post through your YouTube channel. Images on your blog may also be “pinned” by your readers. All these make an additional opportunity to promote and increase your website traffic.
8. Manage the ads on your pages
Inserting ads is a great way to earn on your website; however, ads that are not properly placed can negatively affect user experience. They can affect the flow and readability of your content. Too many advertisements can also add to the clutter on your page, which may turn off visitors.
9. Promote content in social media channels
When we speak of promoting and increasing website traffic, social media channels can significantly help you widen your reach. You can create posts on these channels with a link to your site for every new article you publish. If people find your post interesting, they might share it with their network of friends giving you more exposure.
Another way to promote your content using social media is to embed share buttons on your blog posts. This will make it easier for your readers to share your content on different social media channels and email.
10. Monitor your page activities
One way to know if your page is well-optimized is when you start seeing improvements in your site’s activities. You may use Google Analytics to help you see if your page views have increased, if people spend more minutes on your page, if users share, like, or comment on your page, and more. Soon, you may just start seeing your link on the first few pages of the search results.
Ranking your content in SERPs may take time. There are no shortcuts and cheat sheets. What you need is quality, relevant, and timely content that is optimized. With proper SEO for content, you are on your way to improving your online presence and SERP ranking.
To learn more SEO tips, notes, and updates, please click on this link: SEO: Search Engine Optimization.