Ridding your site of unnatural links can greatly improve your ranking and traffic. Unnatural links (e.g., link schemes, low-quality directories and injected links) can result in penalties from Google. To find unnatural links, use a tool such as SEMrush or Ahrefs. Manually look through your backlinks and decide which ones to place in your disavow file, then upload the file to Google Search Console. Only keep links that add value to your site or direct your customers to places they’d want to go.
- Link schemes, link exchanges and widgets are types of unnatural links that hurt you more than help you.
- Links in forums and comments were once used to build backlinks, but Google has cracked down.
- Add unnatural links to your disavow file and upload it to Google Search Console.
“You don’t want to lose 82% of your site traffic as these folks did after building 2,500+ unnatural links.”