There is no way to make a landing page perfect because it will not be liked by every person who visits it. Unbounce created a great tool called Smart Traffic that reroutes each visitor to a landing page they’re more likely to enjoy. The Smart Traffic tool uses AI to know which page a visitor is more likely to like. There should be anywhere from three to five different variants of your landing page. Different pages can focus on five core things. The five core things are Unique Selling Points, Hero Image and Page Design, Features and Benefits, Social Proof, and Calls to Action. Those five core ideas are what each variant of the landing page should focus on.
Recommended tools
We have thoroughly tested and utilized various options, and based on our experiences, we highly recommend the following tools. These tools have consistently demonstrated their ability to enhance both the quality and efficiency of text generation. However, it is important to note that our recommendation comes with the disclaimer that the final decision lies with you and your specific requirements.
- WordHero.co - Effortlessly produce AI-enhanced content with a single click.
- Copymatic.ai - Instantly produce compelling copy and stunning images
- SEO.ai - High-quality SEO content produced by AI.
Key Takeaways:
- Having several different versions of a landing page can appeal to a broad variety of visitors.
- Customizing variants of the landing page will help show relevant, unique, and personalized materials, and increases the chance of customer interactions.
- There are several software tools that can help quickly create multiple page variants, and change specific parts of content to be more effective.
“You’ve only got a few seconds to capture visitors’ attention and assure them they’re in the right place.”
Recommended tools
We have thoroughly tested and utilized various options, and based on our experiences, we highly recommend the following tools. These tools have consistently demonstrated their ability to enhance both the quality and efficiency of text generation. However, it is important to note that our recommendation comes with the disclaimer that the final decision lies with you and your specific requirements.
- WordHero.co - Effortlessly produce AI-enhanced content with a single click.
- Copymatic.ai - Instantly produce compelling copy and stunning images
- SEO.ai - High-quality SEO content produced by AI.
Read more: https://unbounce.com/marketing-ai/optimize-with-smart-traffic-landing-page-variants/