10 Engaging Newsletter Content Ideas for Your Business

Last Updated: 7 months ago by BrodNeil

Newsletters are a great way to connect with your customers and make them loyal to your business.  Unlike other email marketing campaigns that are intended to create sales, newsletters, as part of your content marketing strategy, are meant to create relationships and engage with your customers. 

Whether you are sending newsletters on a weekly, monthly, or quarterly basis, it can be hard to find newsletter content ideas that will keep your customers engaged.

Here are some newsletter ideas you can use for your business:

  1. Blog contents,
  2. Interviews,
  3. Customer reviews and case studies,
  4. Promotions,
  5. Company events,
  6. Holiday email,
  7. Product announcements and information,
  8. Information and stories about your company,
  9. Industry news, and
  10. Reflection.

Blog contents

Your newsletter can be used as a promotional channel for your blog.  Once you have posted a new content in your blog, share it on your newsletter and briefly tell your readers what it’s all about.   Encourage them to comment on your blog post and share the blog with their friends.


Another interesting newsletter content you can share with your customers are interviews with an expert in your industry, an influencer, a satisfied customer, or other relevant people.  Interview topics can vary depending on what content you want to share and your interviewee.  It can be a “how-to” guide or any information from an industry expert, a recommendation from an influencer, or a satisfied customer’s experience with your product or service.    

Customer reviews and case studies

Speaking of customer experience, you may also share real customer reviews in your newsletter.  To make your newsletter content more in-depth and enriching, you can also share case studies, especially if you are in the B2b industry. 

A case study is a comprehensive story of how your business has helped a certain customer in detail.  Details mean including figures and other business insights to show how a business is influenced by your product or service. 


Are you having any current or future promotions on your online or retail store?  Tell your customers about it in your newsletter so they can be the first ones to grab it.  Don’t just send an e-poster.  Instead, give them a sneak peek of what the promotion is all about and provide a link so they can learn more about the promotion details on your website. 

Company events

Newsletters are a great way to update your customers of what you have been up to.  Have you attended industry events? Tell your customers about it.  Have you recently received awards or have been featured in magazines, websites, or other media channels? Make your customers feel they are also part of those achievements, so share the news with them. 

Holiday email

Making a holiday newsletter is more than just sending out greetings for a certain holiday.  Make your newsletter content more interesting by sharing holiday-related newsletter content.  It could be fun facts about a holiday, holiday trivia, or a personal memorable holiday experience.  The secret is to make an interesting newsletter content that would grab your readers’ attention.  

Product announcements and information

If you are launching a new product or service, a newsletter would be a great way to tell your customers about them.  You can tell them when it will be officially released along with promotions that go with it.

Information and stories about your company

Your business surely has a lot of information and stories to tell.  You can share these stories in your newsletter.  Some interesting ideas include the following:

  • How your business got started;
  • Behind-the-scenes of your company;
  • The person behind the brand;
  • The faces behind the names;
  • Featured employees;
  • Job postings;
  • New company developments;
  • New building or office space; and
  • New equipment bought.

Industry news

You can also share timely and important industry news to your customers through your newsletter.  It makes a lot of sense for a “newsletter”.  However, make sure it is really relevant, relatable, and something that can really stir interest among your readers. 


One of the most engaging newsletter content ideas are reflections.  It could be your reflection on a current event or an occasion in relation to your business. It could also be a reflection about your product or business offering, your customers, or other things that you may be doing internally that your customers know nothing about.  It could also be a reflection about your blog post, a realization on past company events and promotions, and other thoughts you would like to share with your customers. 

Reflections are a great way to get personal with your customers, thus making your content engaging.  Your customers will also get to know more about you and what you think about things, thus helping earn their trust and loyalty.

So that’s it – our recommended newsletter content ideas that will keep your customers engaged.

When thinking of newsletter ideas, just remember that you are writing to build a relationship with your customers who want to hear from you and not sell to them. Give them something interesting, something engaging. Otherwise, you will lose their interest and you could lose customers.

To learn more about other types of content marketing for your business, read Types of Content Marketing.

For more topics on content marketing, please visit Content Marketing.




www.campaignmonitor.com (original link: https://www.campaignmonitor.com/assets/files/50-content-tips.pdf)