Does unique IP address matter in SEO?

Last Updated: 9 months ago by BrodNeil

Google’s John Mueller said once again on Twitter that “using a shared IP address is fine… There is no SEO advantage to using a unique IP address” for SEO purposes.

Please know there might be other points why you should use a unique IP address. But from an SEO point of view, it does not have an advantage for ranking in the search engines.

John Mueller on Unique IP addresses

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