Resist the temptation of bad clients (or clients who may not be the perfect fit for your business).
Remember that there are more out there that may really need the service or product that you are really offering.
I heard the Idea from ResulFlow, and it does make sense. It is really hard to offer a service/product that can fit in for everyone.
Know your product/service and offer it to that exact target audience.
Resisting bad clients is one of the key points in this tried-and-tested content marketing system.