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ActiveCampaign Vs. Infusionsoft/Keap

Last Updated: 2 months ago by BrodNeil

ActiveCampaign and Infusionsoft are two of the most popular robust email marketing platforms.

I have been using both email marketing platforms either on my own websites or my clients’ sites.

Why I choose ActiveCampaign over Infusionsoft/Keap

My intention in this post is not to give you a detailed review, but to give you the reason why I personally choose ActiveCampaign over Infusionsoft/Keap, that is if I really have to choose one over the other.

ActiveCampaign has better open rates and click-through rates for the very reason that ActiveCampaign has very minimal spam submissions or no spam at all.

The less spam submission, the better the open rate and the click-through rate.

Spam submissions are a problem we’ve been trying to tackle on Infusionsoft/Keap despite following all of their suggestions on how to deter spam. We’ve spent hours just following those suggestions and we were still getting spam.

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Look, ActiveCampaign has its limitations and Infusionsoft/Keap has its strong points, especially the Campaign Builder.

But at the end of the day, I prefer to use an email marketing platform that can drive more open rates and click-through rates.

If you want a detailed comparison of the 2 email marketing platforms, you can find it here: https://www.getapp.com/marketing-software/a/activecampaign-email-marketing/compare/infusionsoft-crm-tool-for-small-businesses/

I am passionate about what I do.

While I spend over 48 hours a week on SEO and digital marketing, it's not accurate to say that I live and breathe them..

This is what I believe: "And whatsoever you do, do it heartily, for YHWH, and not for men." (Colossians 23:3)

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