Last Updated: 2 months ago by BrodNeil
ActiveCampaign and Infusionsoft are two of the most popular robust email marketing platforms.
I have been using both email marketing platforms either on my own websites or my clients’ sites.
Why I choose ActiveCampaign over Infusionsoft/Keap
My intention in this post is not to give you a detailed review, but to give you the reason why I personally choose ActiveCampaign over Infusionsoft/Keap, that is if I really have to choose one over the other.
ActiveCampaign has better open rates and click-through rates for the very reason that ActiveCampaign has very minimal spam submissions or no spam at all.
The less spam submission, the better the open rate and the click-through rate.
Spam submissions are a problem we’ve been trying to tackle on Infusionsoft/Keap despite following all of their suggestions on how to deter spam. We’ve spent hours just following those suggestions and we were still getting spam.
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Look, ActiveCampaign has its limitations and Infusionsoft/Keap has its strong points, especially the Campaign Builder.
But at the end of the day, I prefer to use an email marketing platform that can drive more open rates and click-through rates.
If you want a detailed comparison of the 2 email marketing platforms, you can find it here: https://www.getapp.com/marketing-software/a/activecampaign-email-marketing/compare/infusionsoft-crm-tool-for-small-businesses/
I am passionate about what I do.
While I spend over 48 hours a week on SEO and digital marketing, it's not accurate to say that I live and breathe them..
This is what I believe: "And whatsoever you do, do it heartily, for YHWH, and not for men." (Colossians 23:3)
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- BrandPush - gets you featured on 200+ news sites. Go viral with massive exposure like Daily Herald, Newsmax, Fox News, etc.!
- MediaServe - is a web hosting service that values free speech, providing content policies and support aligned with these values. It is also known to offer conservative web hosting.
- Leaver - is a web hosting service tailored for conservatives, providing content policies and support aligned with conservative values --- the web hosting for conservatives.
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