In the quest to outsmart and beat the competition, business world can be quite brutal. It is a world where your success means that at least one other business failed. There are some simple strategic principles that will help you achieve your goal. Sales are great and ultimately, they are what is converted to revenue, but focusing on leads has a bigger return. Ensure you are selling the solution to your customers’ problem, not just the product, and support it with attentive customer service. Pricing should be determined carefully, and should be optimized based on market conditions.
Key Takeaways:
- There are eleven ways that you can make sure that your rivals in the market don’t alter your success.
- Don’t just sell products, provide people with actual solutions to their problems, that’s what they want.
- Don’t make a customer fight for your phone number, always make yourself easily accessible.
“Don’t ever get too satisfied with your business. You can always improve – and improve you must!”
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