Last Updated: 3 days ago by BrodNeil
7 ways to build an SEO strategy with Google Search Essentials documentation, according to Search Engine Land
2022 October 27
- Give importance to technical SEO
- Stay updated with spam policies
- Utilize the Google SEO Starter Guide
- Go over the “Key best practices”
- Consider Google’s tips on creating people-first content
- Create a strategy considering Google’s quality questions
- Understand the expertise, authoritativeness, and trustworthiness (E-A-T) and quality rater guidelines
Source: https://searchengineland.com/google-search-essentials-strategy-tips-388744
Google Rebrands Webmaster Guidelines as Google Search Essentials
2022 October 20
The simplified update consists of only three sections, including:
- Technical requirements
- Spam practices
- Key best practices
Source: https://www.searchenginejournal.com/google-search-essentials/467836/
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