Everything You Need to Know about Embedding Google Reviews on Squarespace Website
2022 October 19
Do you know Bright Local has revealed that 81% of consumers said they read Google Reviews?
These statistics translate the high impact of Google Reviews on the current age of customers. The number of Google Reviews is far greater than the other platforms such as Yelp, Tripadvisor, etc.
On the other hand, the Squarespace website is currently the most accessible website-building platform. Businesses are actively using this platform to showcase their online presence. This should be no surprise since, with the Squarespace website, there is no need for coding. And its drag-and-drop feature has captured most business owners’ attention.
So, how about merging these two best platforms for your business?
Many businesses are opting to embed Google Reviews on Squarespace. However, if you are still new to this idea, we have something for you in the store. Please continue to read this blog to know more about it.
Advantages Of Embedding Google Reviews On Squarespace Website
Customer reviews are an inevitable part of a sales funnel. Numerous studies have shown that consumers at least read one review before they make a purchase. Look at the benefits of the Google Reviews on the Squarespace website.
Provides Social Proof
According to Optinmonster, 88% of consumers trust user reviews as much as personal recommendations. As a business owner, you must be aware that many factors influence the purchasing decision of customers. And the social proof is one of them.
Social proof helps you to have a positive perception of your brand and products among your potential customers. Word-of-mouth marketing and personal recommendations by happy customers are much more effective than any other form of marketing.
Remember that gone are the days when aesthetic product pictures would have worked for your business. Your customers are now much more aware when making a purchase. Therefore, we recommend showcasing positive reviews on the website.
Brings You More Reviews
We know that business owners want more and more reviews and feedback. It helps them bridge the business gap and positively talk to customers. Analyzing reviews given by customers enables them to find the scope for improvement.
But why do I, as a business owner, embed Google reviews on the website?
Let us outline.
When you showcase reviews on the website, your customers feel valued and loved by the brand. Others might also join in and leave feedback for your business by following the bandwagon. Once you have enough reviews for your business, you can showcase them on the Google Review widget on a website.
To simplify things, we recommend using any social media aggregator tool. These tools allow you to add a custom CTA to your widget. A custom CTA will help you fetch more reviews from your customers.
Increases Conversion Rates
You have a business and a website. But why would your visitors consider buying your products?
Have you added a convincing factor to your website to persuade your visitors?
We understand conversion rate is one of the most critical factors in the success of a business and its website. But looking at it from a customer’s perspective, they have numerous options. Why would they choose your business over others?
In such a scenario, reviews and feedback become the deciding factor for the customers. When you showcase Google reviews on the Squarespace website, it helps the customers instantly know your products’ positive aspects. It also allows them to make the purchasing decision right at the moment. Hence, it boosts your conversion rate.
Brings Customer Loyalty To Your Brand
Customers that leave happy reviews are the greatest weapons for your business that you can use to boost the positive image of your customers. When you embed Google Reviews on the website, given by your happy customers, you make them your brand ambassador. Such a gesture helps you to have a better customer relationship.
Allow us to explain. When you embed Google Reviews on the website, and your customers come upon it, they feel appreciated. Such a gesture by a brand encourages them to tell their friends and family about your brand. This helps you to make new as well as loyal customers. Chances are higher that they will choose your brand whenever they come across a product like yours.
Wrapping Up
There has been a considerable shift in marketing trends. Business owners now want to simplify the entire process of business as much as they can. As a result, they have chosen ways that are easy yet efficient.
And if you are a Squarespace website owner, we already know you love the ease of doing business. To make things even simpler and more exciting for you, we recommend you embed Google Review on the Squarespace website. Once you showcase the Google Review widget on the Squarespace website, you can avail yourself of the benefits mentioned above.
So don’t wait anymore; embed Google reviews on the Squarespace website and see your business grow.
More on Google Reviews
Google appears to be removing reviews from Local Business Profiles
2022 October 27
It is still not confirmed whether this is caused by a bug or a filter for reviews.
Source: https://www.seroundtable.com/google-removing-reviews-from-local-business-profiles-34285.html