The whole point of marketing through a website is to market to the correct audience and to deliver the right information to that right audience. You will want to give the front page of your website the most attention because that is where people go to find out more about your product or service. Make sure to fix any errors on your web page and streamline your tabs so that they are easier to navigate. You can also improve the shopping experience by defining each category.
- The user experience on a website is the number one reason to organize it properly
- The landing page should immediately display your company mission and clearly identify your products
- Ensure you thoroughly test and re-test your website to eliminate errors or bugs when being used
“On this page, everything should be extremely simple, clear, and convenient – especially the images of goods to make sure that the person got to the address.”