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6 Stats that Prove the Importance of Product Videos for Ecommerce

Last Updated: 8 months ago by BrodNeil

There are a few different states that all marketers need to know when it comes to product videos. First, videos are the number one ranked content type when it comes to use via marketers to help sell their products and services. Over 50% of marketers invest in product related videos and roughly 75% of visitors who watch a product video will make a purchase. Most consumers also depend videos when it comes to other marketing content as well. So invest in your product videos and you will see the sales pay off.

Key Takeaways:

  • A majority of all consumers use videos to help make purchase decisions.
  • Among Gen Z, 87% prefer branded videos with someone talking about the product.
  • Tutorials, demos, ads and content featuring users and influencers are popular uses for video.

“When consumers feel like they understand the products you sell, they’re more likely to take a chance on spending their money. Video clears up a lot of that confusion.”

Read more: https://blog.hubspot.com/marketing/importance-of-product-videos-for-ecommerce

Tara Mae Dela Cruz is a passionate writer and storyteller hailing from the Philippines. With a love for words and a vivid imagination, she weaves compelling tales that transport readers into captivating worlds. Her writing style is characterized by its lyrical prose and deep emotional resonance, drawing inspiration from her own experiences as well as the diverse cultures she encounters. Tara's work often explores themes of identity, family dynamics, and the power of human connection. When she's not writing, you can find Tara exploring new hiking trails or curled up with a good book, always seeking to broaden her horizons and find inspiration in the world around her.