Any business aiming for success needs to have a Facebook pages in these days of digital platforms and media. That alone is just the first step when you start building your social media presence and digital content marketing strategy. Once you start growing your fan base, you can promote content in order to trigger inquiries. Ultimately, you need to convert these into hot leads, which translates to revenue. This strategy is a long-term strategy which will take some time to implement, so patience is critical in this process.
- The first step to growing your fan base is developing a user persona around your ideal Facebook Fan. You can’t find what you’re not looking for.
- Your content strategy should be broken into pillars; categories of content that are relevant to your ideal fan personas and on-strategy for your business.
- According to a Hubspot Study in 2013, photos on Facebook generate 53% more likes than the average post. The more likes, shares and comments you receive, the more visible future content will be.
“Combining characteristics from each of these categories will allow you develop a usage scenario. In this case, the usage scenario is how your brand and ideal user interact on social media and Facebook in particular.”