This is a post about your Adwords Ad not showing because of Low Ad Rank despite having high quality score and competitive bid. What seems to be the problem?
This is a workaround to set the Target CPA per keyword in Adwords by separating keywords at the Ad Group level. Check it out.
Hopefully all advertisers can get a taste of this new keyword targeting feature which rolled out in UK and Canada already: Modified Broad Match. Get a good read from Google’s official blog: Inside Adwords.
Sometimes people need a push or a pull to be reminded of what can work better than the usual. Here are some tips that can remind you on how to take advantage of your PPC campaigns. They might be a little too broad for those looking for specifics or details. But this is good for […]
Here is an easy to follow cheatsheet for Adwords remarketing. Learn and enjoy its benefits. Google Remarketing Cheatsheet: 12 Steps to Set Up a Remarketing List | WordStream.
Click-Through Rate (CTR) – Learn How to Raise Your Click Through Rates.
I highly suggest you visit the link below to know the conversion rates by industry. Though you know more about your business or your clients’ business, comparing your findings might just be wise. See the benchmark for the conversion rate by industry: What’s a Good Conversion Rate on Google AdWords? Average Conversion Rates by Industry […]
Something you should read which might help you know more about knowing what a good conversion rate is. Average cost per click is also something you should consider looking at: If you really want to have an industry benchmark on Google conversion rates, give our AdWords Performance Grader a run. Otherwise, you should look at […]
Check this site before you benchmark your conversion rate. At least, you can have a point of comparison: Marketing Research Chart: Average website conversion rates, by industry | MarketingSherpa.
If you want a practical answer to benchmarking your conversion rate in Adwords. Perhaps you should listen to this guy: honest answer with a practical solution. What do you think? If anyone could dig into their data (AdWords, in particular) and pull out a reliable average conversion rate, it’s Google. Why don’t they? Honestly, I […]