ATM: Adwords Triangulation Method
Maximize AdWords ROI with ATM, a data-driven technique for identifying areas of optimization in search queries, ad groups, and landing pages. Developed by Dan Thies.
Adwords
How to Set Target CPA per Keyword Level in Adwords
This is a workaround to set the Target CPA per keyword in Adwords by separating keywords at the Ad Group level. Check it out.
Notes for PPC Users
Sometimes people need a push or a pull to be reminded of what can work better than the usual. Here are some tips that can remind you on how to take advantage of your PPC campaigns. They might be a little too broad for those looking for specifics or details. But this is good for … Read more
PPC BlogAdwords to Adsense Arbitrage: A Tutorial ~ PPC Blog
Good news for Adword users who really have a business website aside from just making money out of ads. New Rules of the Game The new guidelines make clear that your “intent” as an advertiser is what really matters when they’re determining if you’re an arbitrager or not (bolding added by moi): As of today, … Read more
Using Google AdSense to Complement Your AdWords Account – Inside AdWords
Thanks a lot Google. This is a big help for business websites wanting extra-revenue aside from the usual business. As AdWords users, you know how effective AdWords can be in driving traffic to your website and how it can turn curious visitors into regular customers. But since not every visit leads to a sale, wouldn’t … Read more