This is a workaround to set the Target CPA per keyword in Adwords by separating keywords at the Ad Group level. Check it out.
4 Tactics to ATM: Target users that have a commercial intent. Anchor your ad in the most profitable position. Create ads with the best combination of click through rate and profitability. Test like crazy. By Dan Thies SocialProfitLive.com/webinars/#thies
Sometimes people need a push or a pull to be reminded of what can work better than the usual. Here are some tips that can remind you on how to take advantage of your PPC campaigns. They might be a little too broad for those looking for specifics or details. But this is good for […]
Here is an easy to follow cheatsheet for Adwords remarketing. Learn and enjoy its benefits. Google Remarketing Cheatsheet: 12 Steps to Set Up a Remarketing List | WordStream.
Good news for Adword users who really have a business website aside from just making money out of ads. New Rules of the Game The new guidelines make clear that your “intent” as an advertiser is what really matters when they’re determining if you’re an arbitrager or not (bolding added by moi): As of today, […]
Thanks a lot Google. This is a big help for business websites wanting extra-revenue aside from the usual business. As AdWords users, you know how effective AdWords can be in driving traffic to your website and how it can turn curious visitors into regular customers. But since not every visit leads to a sale, wouldn’t […]
Click-Through Rate (CTR) – Learn How to Raise Your Click Through Rates.
I highly suggest you visit the link below to know the conversion rates by industry. Though you know more about your business or your clients’ business, comparing your findings might just be wise. See the benchmark for the conversion rate by industry: What’s a Good Conversion Rate on Google AdWords? Average Conversion Rates by Industry […]
Something you should read which might help you know more about knowing what a good conversion rate is. Average cost per click is also something you should consider looking at: If you really want to have an industry benchmark on Google conversion rates, give our AdWords Performance Grader a run. Otherwise, you should look at […]
Check this site before you benchmark your conversion rate. At least, you can have a point of comparison: Marketing Research Chart: Average website conversion rates, by industry | MarketingSherpa.