Good news for Adword users who really have a business website aside from just making money out of ads.
New Rules of the Game
The new guidelines make clear that your “intent” as an advertiser is what really matters when they’re determining if you’re an arbitrager or not (bolding added by moi):
As of today, those guidelines state:
Google AdWords doesn’t allow the promotion of websites that are designed for the sole or primary purpose of showing ads. This practice of promoting sites where the main purpose is to get users to click on ads is called arbitrage.
Thanks a lot Google. This is a big help for business websites wanting extra-revenue aside from the usual business.
As AdWords users, you know how effective AdWords can be in driving traffic to your website and how it can turn curious visitors into regular customers. But since not every visit leads to a sale, wouldn’t it be great to have other ways of making money from those visits?
Google AdSense is a free program that helps you earn revenue by displaying relevant ads on your site. We give you a piece of code to put on your site, you choose where to place ads, and you earn revenue when visitors click on them. (To learn more about Google AdSense, watch this video.)