Shopify and Microsoft Have Teamed up to Offer Merchant Listings to Bing, Edge, and Microsoft Start

Last Updated on November 3, 2021 by Josh

Microsoft recently announced a partnership with Shopify to enhance product availability on its search engine, Microsoft Bing. And the Shopping tab on its Microsoft Edge browser and Microsoft Start its newly-established news service.

Key takeaways:

  • Shopify merchants will be able to access the connection through an upgraded Microsoft Channel app. They’ll be able to make a few tweaks to broaden their reach across Microsoft’s network.
  • Merchants’ products will appear as free product listings on the Shopping tab of Bing, Microsoft Edge, and Microsoft Start.
  • According to Microsoft, Shopify’s connection with Microsoft will allow merchants to launch new ad campaigns and see marketing effectiveness in real-time reports in their Shopify store.

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