Quote: Business Strategy
When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game – marketing seems a lot easier.
Quotes
Business and marketing quotes.
Quote: B2B Social Goal
The social goal of most B2Bs isn’t just traffic. It’s the right kind of traffic. More specifically, it’s leads from that traffic. That’s why LinkedIn has been the social media sweet spot of most B2Bs.
Quote on Communication and Process Documentation
Communication and process documentation: those are the two major differentiators between successful, and unsuccessful remote teams. ~ Liam Martinhttps://youtu.be/fIoTi3Ps1vQ
Quote: Diverse Engagement Tactics
Your engagement tactics should be as diverse as your customer’s journey is scattered.
Quote: Content Optimization
Each optimization you make, each piece of content you produce has the potential to deliver benefits for years to come.
Quote: Marketing Fundamentals
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Blogging: Guide, Tips, and Trends
Blogging is an inbound marketing strategy that truly works. You can generate more qualified leads through blogging. Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not.
Quote: Marketing
Marketing is creating true stories that, when they intersect with people who want to hear them, change those people for the better.
Content Marketing Is a Strategic Marketing Approach
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Business Quote: Inbound Vs. Outbound
Do well with inbound marketing so you don’t have to do outbound marketing.
Business Quote: Bad Clients
Resist the temptation of bad clients (or clients who may not be the perfect fit for your business).