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Quote: B2B Social Goal

Quote on B2B social media goal

The social goal of most B2Bs isn’t just traffic. It’s the right kind of traffic. More specifically, it’s leads from that traffic. That’s why LinkedIn has been the social media sweet spot of most B2Bs.

Quote: Marketing Fundamentals

quote on marketing

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Blogging: Guide, Tips, and Trends

quote on marketing strategy - blogging

Blogging is an inbound marketing strategy that truly works. You can generate more qualified leads through blogging. Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not.