ATM: Adwords Triangulation Method
Maximize AdWords ROI with ATM, a data-driven technique for identifying areas of optimization in search queries, ad groups, and landing pages. Developed by Dan Thies.
Paid Search and Pay-per-click
Paid search and pay-per-click are two of the most popular topics when it comes to online marketing. Learn all about what they are and how they can benefit your business!
Why Adwords Ad Not Showing Because of Low Ad Rank Despite High Quality Score and Competitive Bid
This is a post about your Adwords Ad not showing because of Low Ad Rank despite having high quality score and competitive bid. What seems to be the problem?
How to Set Target CPA per Keyword Level in Adwords
This is a workaround to set the Target CPA per keyword in Adwords by separating keywords at the Ad Group level. Check it out.
Modified Broad Match
Hopefully all advertisers can get a taste of this new keyword targeting feature which rolled out in UK and Canada already: Modified Broad Match. Get a good read from Google’s official blog: Inside Adwords.
Notes for PPC Users
Sometimes people need a push or a pull to be reminded of what can work better than the usual. Here are some tips that can remind you on how to take advantage of your PPC campaigns. They might be a little too broad for those looking for specifics or details. But this is good for … Read more