Facebook has released a new ‘Creative Prototyping’ guidebook that includes some notes to assist marketers in testing and optimizing their ad creativity. It also includes enhancing responses based on each piece.
Although the 29-page guide focuses mainly on gaming advertising, some valuable insights and points apply to other campaigns and verticals. As a result, they may be worth implementing into your strategy.
- Facebook’s guide gives you step-by-step instructions on how to use each piece in your strategy.
- The first segment looks at how to assess creative aspects and how to isolate them so that you can get specific performance results.
- Facebook also includes flow charts and examples throughout the document that show how to apply each testing procedure.