Facebook Has Released a New Guide to Ad Creative Testing and Response Optimization

Last Updated on November 17, 2021 by Josh

Facebook has released a new ‘Creative Prototyping’ guidebook that includes some notes to assist marketers in testing and optimizing their ad creativity. It also includes enhancing responses based on each piece.

Although the 29-page guide focuses mainly on gaming advertising, some valuable insights and points apply to other campaigns and verticals. As a result, they may be worth implementing into your strategy.

Key takeaways:

  • Facebook’s guide gives you step-by-step instructions on how to use each piece in your strategy.
  • The first segment looks at how to assess creative aspects and how to isolate them so that you can get specific performance results.
  • Facebook also includes flow charts and examples throughout the document that show how to apply each testing procedure.

Read more: https://www.socialmediatoday.com/news/facebook-publishes-new-guide-to-testing-ad-creative-and-optimizing-respons/606259/

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