Hopefully all advertisers can get a taste of this new keyword targeting feature which rolled out in UK and Canada already: Modified Broad Match. Get a good read from Google’s official blog: Inside Adwords.
4 Tactics to ATM:
- Target users that have a commercial intent.
- Anchor your ad in the most profitable position.
- Create ads with the best combination of click through rate and profitability.
- Test like crazy.
By Dan Thies
Sometimes people need a push or a pull to be reminded of what can work better than the usual. Here are some tips that can remind you on how to take advantage of your PPC campaigns.
They might be a little too broad for those looking for specifics or details. But this is good for those who just need a poke and a reminder.