Customer-First Marketing Guide
Put the customer first by beginning your strategy with customer needs and desires instead of a conversion objective, product feature, website layout.
Marketing Fundamentals
More info coming…
Improving your Cultural Intelligence: A Crucial Need for Content Marketers
Does your content show the real message you want to convey? Is it free from biases, discrimination, or possible misinterpretations? These questions may seem absurd to begin with but you will realize its importance when you put in mind the ones who see and read your content. The power of digital marketing Digital marketing is … Read more
Case Studies on How a Better Customer Experience May Help a Company’s Brand
Every interaction you have with a potential customer has an impact on how they perceive your brand. Every customer touchpoint, on the other hand, is a brand experience.
Quote: Diverse Engagement Tactics
Your engagement tactics should be as diverse as your customer’s journey is scattered.
Quote: Marketing Fundamentals
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.