Quote: Diverse Engagement Tactics
Your engagement tactics should be as diverse as your customer’s journey is scattered.
Marketing Fundamentals
More info coming…
Quote: Marketing Fundamentals
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Quote: Marketing
Marketing is creating true stories that, when they intersect with people who want to hear them, change those people for the better.
Offline Marketing Strategies That Still Work Today
With the rise of almost all things online and mobile, many businesses are focusing on digital marketing. Do you know that it is best to practice a combination of both digital and offline marketing strategies to generate more leads and boost your sales? I am not just talking about the rather costly TV, radio, and … Read more
How to Persuade: The Science Marketers Need to Know
Jonah Berger’s new book The Catalyst: How to Change Anyone’s Mind delves into the topic of marketing persuasion. He points out that, in chemistry, catalysts don’t produce change through force, but by reducing barriers. Berger calls his framework REDUCE: reactance, endowment, distance, uncertainty and corroborating evidence. Reactance points to how people like to push back … Read more