How to Persuade: The Science Marketers Need to Know

person_using_black_and_gray_laptop_computer-scopio

Jonah Berger’s new book The Catalyst: How to Change Anyone’s Mind delves into the topic of marketing persuasion. He points out that, in chemistry, catalysts don’t produce change through force, but by reducing barriers. Berger calls his framework REDUCE: reactance, endowment, distance, uncertainty and corroborating evidence. Reactance points to how people like to push back … Read more

13 Proven Steps to Grow Your Domain Authority Fast

13 Proven Steps to Grow Your Domain Authority Fast 1

Every website out there is assigned a domain authority, which is a score that reflects your website’s authority in your industry. Domain authority is different from page authority, because while page authority reflects the importance of just a singular page, domain authority includes the entire domain. You can find out your website’s domain authority by … Read more

How to Find Unnatural Links to Your Site & What to Do About Them

How to Find Unnatural Links to Your Site & What to Do About Them 2

Ridding your site of unnatural links can greatly improve your ranking and traffic. Unnatural links (e.g., link schemes, low-quality directories and injected links) can result in penalties from Google. To find unnatural links, use a tool such as SEMrush or Ahrefs. Manually look through your backlinks and decide which ones to place in your disavow … Read more