4 Uncommon (But Super-Effective) Keyword Research Tactics


Keyword research is one of the most important and basic things for a successful SEO campaign, no matter what you’re trying to accomplish. This is because it helps you understand what people are searching for and why they want to find it. However, there are different research strategies you can use, some of which are … Read more

7 SEO Quick Wins During COVID-19 via @Stevenvvessum

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While companies are operating at reduced capacity right now due to the coronavirus, some are investing more into SEO strategies that will hopefully pay off in the future when the market is open again. Here are some things that you can implement right now to get future benefits. To get results the fastest, you should … Read more

How to Tailor Content to Your Target Audience Using the Five Elements of Empathy


Empathy is the process of making a connection with someone on an emotional level, such as celebrating with a friend when they receive good news. These connections are also good for marketing, because with empathetic marketing you can put content out there that your target audience can really connect with. There are five key elements … Read more

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