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The Goal of Content Marketing

The Goal of Content Marketing

Understanding and creating the right content marketing goals Marketing goals are usually mistaken as outcomes. Goals such as brand awareness, conversion, and customer retention are actually outcomes that we want from our marketing strategies. Instead of the traditional approach, marketing goals should be more user-centric. These include education, inspiration, and entertainment. Read more: https://ahrefs.com/blog/content-marketing-goals/ Content MarketingRead more

Google Ads

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Google Ads is a Google-developed online advertising platform where advertisers can bid to have brief advertisements, service offerings, product listings, or videos displayed to web users. It can insert adverts in search engine results, such as Google Search, as well as on non-search websites, mobile apps, and videos.

How to Score a Perfect 100% on Google PageSpeed Insights

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You could spend a lot of time putting together your web page and it could all be for nothing if your page speed is too slow. Search engines won’t have you ranking very high if your page speeds are too slow. A lot of time the images are just too much for the web page to load quickly, but this isn’t always the case. Using Google insights will help you see how your page is performing and what might be slowing it down if anything.

The One Big Thing Some of the Best Content Marketers Forget

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Content is the focal point of content marketing, but it is not the only thing marketers should concentrate on. The main goal is to reach as many as potential customers possible, regardless of the industry or the size of your business. However, many marketers forget one critical part of their initiative and that is actively … Read more